In collaboration with Interact Boulder, Curious 7’s role was primarily in layout, production, typesetting (all packaging copy and a few SKU titles), and some color sourcing. Our goal beyond ingredient-driven storytelling that worked as a single package, was creating a fully billboarded design when packages are placed side by side in-store.
Packaging created: mother cartons, 12-pack cartons (cans and bottles), 6-pack carriers, 4-pack carriers, bottle labels, and cans.
Photos provided by Dogfish Head's press release. Constructed packaging illustrations were outsourced.
While partnering with the Integer Group, Curious 7 got to flex her muscles art directing for KeVita’s organic social feeds; IG, FB, Twitter, and Pinterest. We got to work with photographers, food stylists, producers, copywriters, account people, maybe others, but who could focus with all that delicious gut health around?
Noosa Finest Yoghurt is delicious. But as with many small brands, not enough people knew that. In conjunction with Evolution Bureau, Curious 7 designed bus wraps, billboards, bike racks, building wraps, entire-city-block window displays, train station takeovers, under-the-lid design and digital and mobile ads.
We also ate obscene amounts of yoghurt.
STEMSpark was born out of a passion for making science, technology, engineering and math fun for all. They believe that every person from birth onward is a natural scientist.
STEMSpark approached Curious 7 to help visualize their brand and a few initial deliverables so they could burst onto the STEM scene.
During conversations with STEMSpark, we got a sense of who they were, what they wanted to accomplish and the personality that was taking that adventure. STEMSpark has hit the ground running and is creating connections in the education and museum worlds. They’re creating programs for university research labs, engaging with kids and adults and our future is better for it.
Ascent Protein filters their own protein with one purpose: to naturally improve your athletic performance. Curious 7 worked with Ascent to create digital media that got people pumped about working out.
We designed graphics and wrote copy. We worked out sometimes, but not as hard as Ascent’s athletes. Honestly, look at them.
Bravo Echo reached out for help managing a takeover of Chicago’s rail system, mall takeovers, and bus designs for the grand opening of JD Sports on State St. Colossal campaigns like this require a ton of organization. There are talent photography approvals, station maps, and spreadsheets for spreadsheets for spreadsheets. Plus 15 sizes for everything. It’s a wild ride and frankly, this one couldn’t have gone better.
Rocky Mountain Institute (RMI)’s mission is to transform global energy use to create a clean, prosperous, and secure a low-carbon future.
Pretty bold, right? Curious 7 created some digestible 1-pagers and easy-to-interpret infographics to help people and companies change they way they use the planet. Because that’s an adventure worth embarking on.
Wunderman Thompson Data inspires growth. They have always helped their clients’ businesses succeed. But who is helping them succeed? Hint: Curious 7.
For years, as WTD went through renaming and rebranding, mergers, and renaming and rebranding again, Curious 7 has helped with growing pains. New business systems, website updates, social media reintroductions, and all the other collateral that goes along with being a global company.
Packaging has to work as hard as the product in order to get your customer to look inside. With SPRI, we created a cohesive look across all the SKUs in order to continue pushing (and pulling) resistance workout products.
(From SPRI’s IG account)
It made sense that Lucy Gillespie, a solo artist, was looking for a small design shop to take care of her album design and packaging. It’s hard to give up control of such a personal project when you’ve been in charge of the lyrics, the music, the arrangement, so we treated her project with as much love as she did.
Curious 7 handled the concept, design and photography. Lucy handled the tunes.
When Groundbreakers Landscape & Design LLC formed, they scrambled to have business cards printed, some yard signs made and a website pushed live. This is a common story for new small businesses. While they’re taking care of all the legal stuff, organization, logistics, chasing that first payment, etc., their identity gets lost in the shuffle of a never-ending to-do list, and because everything else comes first, it’s often forgotten.
When Groundbreakers approached Curious 7, they didn't quite know who they were, they just knew who they weren't. After some interviewing and deep introspection, they started realizing what they wanted to say to people and more than a decade later, they're still going strong by making beautiful spaces.
After discovering what set Groundbreakers apart from their competitors, they knew they wanted to showcase their high-end stonework. They didn’t want to be another truck driving around cutting grass, they didn’t want green or a tree as part of their identity. They wanted the customer to know they’d be getting a professionally and individually designed space.
One challenge would be getting such a long name encapsulated in a mark. Another would be showcasing their specialty while letting people know they were a full-fledged landscape architecture company, not stone masons.
Results:
After hearing from the landscape architect and owner of Groundbreakers a few months after their new branding, she said business was picking up. Specifically, when they would pin a business card to a supplier community board, it stood out because it had rounded edges, was vertical and had texture and color. Most of the other cards pinned to those types of community boards were horizontal, had rectangular edges and were white, like Groundbreakers’ old card. Generic, a dime a dozen.
They’ve been steadily booked for years. Hurry up to get on their schedule.
This was formatted in Word so the client could use it on their computer without requiring any Adobe applications.
The owner said having a site that was photography-heavy was key in landing new jobs when visiting a new potential client. Being able to quickly scroll through large images to communicate their capabilities did more legwork than trying to explain it to someone who may not understand industry language.
Making marks for makers making marks.