When Groundbreakers Landscape & Design LLC formed, they scrambled to have business cards printed, some yard signs made and a website pushed live. This is a common story for new small businesses. While they’re taking care of all the legal stuff, organization, logistics, chasing that first payment, etc., their identity gets lost in the shuffle of a never-ending to-do list, and because everything else comes first, it’s often forgotten.
When Groundbreakers approached Curious 7, they didn't quite know who they were, they just knew who they weren't. After some interviewing and deep introspection, they started realizing what they wanted to say to people and more than a decade later, they're still going strong by making beautiful spaces.
After discovering what set Groundbreakers apart from their competitors, they knew they wanted to showcase their high-end stonework. They didn’t want to be another truck driving around cutting grass, they didn’t want green or a tree as part of their identity. They wanted the customer to know they’d be getting a professionally and individually designed space.
One challenge would be getting such a long name encapsulated in a mark. Another would be showcasing their specialty while letting people know they were a full-fledged landscape architecture company, not stone masons.
Results:
After hearing from the landscape architect and owner of Groundbreakers a few months after their new branding, she said business was picking up. Specifically, when they would pin a business card to a supplier community board, it stood out because it had rounded edges, was vertical and had texture and color. Most of the other cards pinned to those types of community boards were horizontal, had rectangular edges and were white, like Groundbreakers’ old card. Generic, a dime a dozen.
They’ve been steadily booked for years. Hurry up to get on their schedule.
